In traditional beliefs, plush toys are considered exclusive to children. Nowadays, this toy category has also attracted many adults to love it. From the "internet celebrity" shark, to Star Delu, Lingnabel, and the recent rise of Jellycat on social media... Many adults even have a far greater love for plush toys than children.
In the era of big data, as more and more young people choose plush toys, this has also added a larger market for toys. This also makes mascot plush toys increasingly popular in people's lives. Many people do not understand why toys have become one of the consumption goals of young people in the era of big data? The editor analyzes that this is caused by the continuous expansion of the children's market for plush toys and the increasing pursuit of toys by people.
Some people regularly share photos of plush toys, while others travel with plush toys. Many people even consider plush toys as a living entity, injecting their soul into them, making them exclusive items with companionship and healing functions. Behind the emotional attachment and personification of plush toys is a manifestation of the continuous development of the "healing economy" in China. As a new business form, the "healing economy" comes from people's real need to relieve stress and relax, which determines that its main mode is to provide consumers with relaxation places, products, and services.
Despite the continuous development of the social economy and the improvement of material standards, some people still face enormous pressure in their work and life, which can lead to an increasing sense of loneliness and dissatisfaction with their sense of belonging and security. Long term exposure to stressful environments can also have an impact on normal social life, making emotional relationships vulnerable and making it very difficult to empathize with others. As the number of people who need to release stress and rely on emotional support gradually increases, a "healing economy" based on plush toys and other carriers has emerged.
