The update of more and more essential items in life is accelerating and gradually expanding to the spiritual level. Take plush toys, I believe that many people's homes are not without cartoon throw pillows, cushions and the like, at the same time, it is also one of the most important playmates of children's childhood, so it can be said to be a necessity of life. However, there are few shops specializing in selling plush toys on the street, and they are generally piled up at will in the corner of the gift shop, or a stall in the children's playground.
Such an environment is also difficult to make a deep impression on plush toys, not to mention that many stores just use plush toys as decoration, making people feel that it is only an accessory product in the store, without its own characteristics, let alone creativity. Naturally, such a plush toy will not have too high a value.
So, how can we make the plush toy play the greatest value, so that people have a new understanding of it?
First, culture has become the foundation of the plush toy industry
We also mentioned above that plush toys are very important to children, and adults are not so strong dependence, probably because children are more likely to put their emotions on the plush toys, especially introverted children, it is easy to plush toys as their friends, plush toys will also bring them the greatest sense of security. Adults will not be like this, their thoughts are more mature, and in general, they rarely place complex emotions on the body of a stuffed animal that does not move.
Want plush toys to play the greatest value, it is necessary to mobilize the feelings of adults, which has to say the corporate mascot! Nowadays, in order to promote business, many businesses have launched their own corporate mascot, which is actually a cartoon image of their own enterprises. Giving corporate culture to the entity doll to spread, is the result of many companies. In the form of a mascot, plush toys not only spread corporate culture, but also maximize their own value (after all, corporate culture is priceless), the most important thing is to trap the feelings of adults, so that people have a more specific understanding of the corporate culture image.
Second, animation theme plush toys are a pattern of industry development
For the plush toy manufacturers, the mascot customization is for the enterprise, and for the specific consumer, it should be the animation theme plush toy debut!
No matter what industry, once it is made into a theme form, it will give people a sense of professionalism, and the same is true of plush toys. If you want to make your products popular with consumers, you can also use the form of a theme. For example, relying on animation IP is a very good example. In particular, continuous serialized animation works will also inject new vitality into plush toys. On the other hand, plush toys are also an important medium for anime works to contact with fans. Therefore, a good anime theme plush toy and anime works is a win-win outcome.
For the plush toy industry, with the help of animation themes, on the one hand, it can enhance people's attention to plush products, and on the other hand, it can also enhance the grade of plush products in people's hearts. Animation works for the plush toys given a deep connotation and emotion, children after watching cartoons, encounter the role of the inside as the prototype of the plush toys will love, there are a large number of love cute culture of adults will also pay for it. It is also similar to the corporate mascot mentioned above.
The value of plush toys
Aug 13, 2023
